Frequently asked questions

Who is Perla and why work with a mom creator?

I’m Perla Desjardins, a UGC creator and mom of two who creates beauty, fashion, and lifestyle content for brands that want to reach real women — especially moms. Brands that market to “mama” audiences or “mom of two” (or more) demographics often find that content from someone who actually lives that life performs better than content from non-parent creators. I bring authenticity, relatability, and a loyal audience that trusts recommendations from someone like them. If you’re a mama brand looking for UGC that resonates with moms, I’m here to help.

What is UGC and why do mama brands use it?

UGC stands for user-generated content: authentic, creator-made content (reels, photos, testimonials, unboxings) that brands license and use in ads, social feeds, and campaigns. Mama brands use UGC because it feels real — it’s not overly polished ad creative, it’s a mom sharing how a product fits into her day, her skincare routine, or her family life. That kind of content often gets higher engagement and conversion because it speaks directly to other moms. As a mom of two, I create UGC that fits naturally into that conversation.

What kind of content do you create?

I create reels and short-form video, static posts and carousels, unboxings and first-impression content, and custom packages that can include multiple deliverables and usage rights. My content leans into beauty, fashion, and lifestyle — skincare, makeup, fashion finds, wellness, and day-in-the-life moments that suit mama brands and products that appeal to busy moms. Whether you need a single reel or a full campaign, we can tailor the scope to your goals and budget.

What’s your audience and demographic?

My audience includes a strong segment of women who are moms (including mom of two and more). They’re interested in beauty that works for real life, fashion that’s comfortable and stylish, and products that make family life a little easier. If your brand targets mama consumers or women who value authentic recommendations, my content and audience align with that demographic.

How do rates and packages work?

Rates depend on the type of content (reels, static, unboxing, etc.), usage rights (feed only, ads, paid social, etc.), and the number of deliverables. I offer custom packages so we can build something that fits your campaign and budget. For a detailed quote, reach out via the Work with me page with your brand, timeline, and what you’re looking for — I’ll respond within 24–48 hours with next steps.

What’s the typical turnaround time?

Turnaround depends on the project: a single piece of content can often be delivered within one to two weeks after we agree on creative and terms; larger packages may take a few weeks. I’ll give you a clear timeline when we scope the project so you can plan your campaigns accordingly.

Do I get usage rights and ownership?

Yes. We’ll agree on usage rights before we start — for example, organic social only, or paid ads on Instagram/Facebook, or broader licensing. Ownership and usage terms are outlined in our agreement so you know exactly how you can use the content. If you need something specific (e.g. exclusivity or long-term use), we can discuss it when you get in touch.

How do I get started?

Head to the Work with me page and send a message with your brand name, what kind of content you need, your timeline, and (if you have one) your budget. I read every inquiry personally and reply within 24–48 hours. From there we can align on creative, deliverables, and next steps.

Do you work with small or new mama brands?

Yes. I’m open to working with established mama brands and newer ones. If you’re a small business or a new brand targeting moms and you want authentic UGC from a mom creator, reach out — we can often find a package or collaboration that works for both of us.

Where can I see your work?

You can browse my Gallery and Home page for reels and content examples, and check out my Services for a full list of what I offer. My Instagram @perla.desjardins is where I post regularly — feel free to follow and DM for collabs or questions.